SALMA ABDALMOHSEN
Operational Analyst
Profile summary
Operational Analyst with 2+ years of experience in e-commerce and F&B operations, specializing in Business Requirements Gathering, Data Analysis, KPI Development, Dashboard Reporting (Excel, Power BI, Tableau), and SQL Fundamentals. Led structured performance analysis initiatives that achieved 20% sales growth, reduced return rates by 20%, and improved customer retention by 10% through root cause analysis and workflow optimization. Ensures 95%+ data accuracy and 90%+ on-time reporting delivery through standardized controls, cross-functional coordination, and performance tracking. Supports pricing, operational control, and decision-making through variance analysis, stakeholder collaboration, and structured reporting. Delivers consistent value by strengthening operational efficiency, compliance alignment, and data-driven execution.
Career highlights
Reduced E-Commerce Return Rate: Decreased return shipment rate by 26% through root cause analysis and coordination with logistics and customer support.
Achieved Sales Growth Via Analysis: Delivered 38% sales growth by analyzing conversion rates and aligning insights with pricing and quality optimization.
Increased repeat customer rate by 10%: By restructuring post-purchase workflows and improving customer experience touchpoints.
Key skills
Professional experience
Designed and maintained interactive Power BI and Excel KPI dashboards tracking sales growth, return rate, delivery success, and customer satisfaction — enabling real-time decision-making for executive leadership and reducing manual reporting time by 30%. • Drove 38% revenue growth by translating customer interaction data and OTC process analytics into targeted corrective actions, partnering with Sales and Logistics stakeholders to close identified performance gaps. • Reduced shipment return rate by 26% through structured root cause analysis of complaint data, identifying failure patterns across logistics, operations, and customer support workflows, and presenting data-driven recommendations to management. • Improved customer retention by 14% by analyzing post-purchase behavioral data, identifying churn indicators, and delivering actionable insights that shaped proactive follow-up workflows. • Increased order fulfillment efficiency by 22% by analyzing end-to-end OTC cycle data, identifying bottlenecks in returns management and inventory coordination, and streamlining processes based on findings. • Executed GCC market and competitor benchmarking analysis to support pricing strategy and product positioning decisions, delivering structured reports to senior management. • Achieved 95%+ CRM and dashboard data accuracy by implementing data governance standards and quality control processes across all customer interaction records and management reports — ensuring reliable analytical output. • Supported scaling to AED 98K revenue within 2 months and 10,500+ customers across UAE, KSA, and Egypt through data-informed growth strategy and cross-market performance monitoring.
- Reduced return shipment rate by 20% through structured root cause analysis, shipment data review, and corrective action coordination with logistics and customer support teams.
- Delivered 20% sales growth by analyzing conversion rates, customer behavior, and product performance metrics, aligning insights with pricing and quality optimization.
- Increased repeat customer rate by 10% by restructuring post-purchase workflows and improving customer experience touchpoints.
- Developed and maintained interactive KPI dashboards (Excel & Tableau) tracking sales growth, return ratio, delivery success rate, and customer satisfaction.
- Led structured business requirements analysis, translating operational gaps into measurable process improvements across suppliers and fulfillment teams.
improving reporting accuracy by 20% and reducing data discrepancy incidents across operational and marketing teams. • Identified 12% revenue growth opportunity through product-level sales data analysis, pinpointing underperforming menu items and translating findings into menu optimization recommendations adopted by management. • Improved menu profitability by 14% by running product profitability analysis, presenting structured dashboards and data-backed recommendations to senior leadership. • Boosted upselling performance by 11% through customer purchasing behavior analysis, identifying high-conversion product pairings and translating insights into targeted product positioning strategies. • Improved marketing campaign effectiveness by 16% by performing cross-functional analysis of campaign performance data and partnering with Marketing to realign promotional strategy based on quantified results. • Increased customer satisfaction scores by 10% by structuring feedback data analysis, identifying recurring pain points, and delivering prioritized improvement recommendations through formal reporting.
- Analyzed product-level sales data to identify demand fluctuations and underperforming menu items, supporting revenue optimization initiatives.
- Monitored operational KPIs and customer satisfaction indicators, strengthening performance tracking and service consistency.
- Increased customer satisfaction by 10% through structured analysis of feedback patterns and implementation of service improvement recommendations.
- Identified performance gaps by correlating pricing adjustments, seasonal trends, and operational constraints.
- Generated executive-ready reports and performance dashboards using Excel and PowerPoint to support strategic planning discussions.
Education
Validated by University of Bedfordshire, UK GPA: 3.64 | First Class Honours (UK Equivalent GPA: 3.72)